Lessons I Learned from Using Facebook Live

By May 28, 2016 November 14th, 2016 Manuscript Editing, Project Updates

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I’ve been having a lot of fun with some of the new interactive features Facebook has, including the live video feed. I’ve had one successful video so far and one video that had a much smaller audience but went well for being spontaneous. Here’s what I’ve learned so far from my experiment. 

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What Facebook Live Video Taught Me

Both live videos were a lot of fun and came with their own challenges. Take a look at how the planning (or, in one video’s case, lack of planning) and execution of the videos led to some interesting results!

Video 1: Live Q&A

My first live Facebook video involved a lot of meticulous planning. I gave people about a week’s notice and set up a Facebook event. I watched other videos, read up how to execute a good video, and made the theme of the live video a general Q&A video. I also reached out to a few people to let them know about it and to ask if they’d tell others about it.

Here were the results:

  • Video length: 34 minutes
  • 67 views
  • 24 comments
  • 3 likes on the video

Lessons Learned from Video #1:

  • A general Q&A isn’t too bad, but having a tighter theme allows for more targeted answers
  • A combination of prepared questions and questions on the spot makes for a richer experience
  • There are bound to be glitches for users – such as a lack of notification that the video is live – so it’s good to have a back up plan to let people know you’ve gone live

Video #2: Editor Q&A – Blogging and Editorial Calendars

This past Tuesday (May 24th.), I decided spontaneously to do a video that night with the topic around blogging and planning editorial calendars. I gave about 3 hours notice to Facebook fans with an update and then started it up around the time I posted.

Here are the results:

  • Video length: 34 minutes (again)
  • 55 views
  • 15 comments
  • 5 likes on the video

Lessons Learned from Video #2:

  • Although there were a similar number of comments, they came from only a few people whereas the first video had a variety of participants
  • The video wasn’t as interactive, but since it was more focused, I could answer more targeted questions
  • I felt more comfortable this time and less jittery, proving that practice helps over time

Plans for Future Live Facebook Videos

Did the videos go well? Yes!

Will I do them again? Yes! But some changes I hope to make include:

  • More notifications to interested parties – That means possibly boosting a post on Facebook for increased reach, and letting people on Twitter know it’s coming. I may also blog about it coming!
  • Better environment for videos – You might not know it, but the setup for my videos involves propping up my phone on a tripod that sat on an ironing board. Terrible! We’re going to finish our office so future videos will look more polished.
  • Less rambling – I find that when someone asks a question, I tend to find a way to say the longest answer. I’m going to work on that, I promise!

Check out my Facebook page for all of my videos and posts, and watch my site for more updates about upcoming live videos!